Hyped Rubbish – Internet Marketing Bugbear #2

by Justin on October 17, 2010

This should really be number one.  Why is there so much rubbish for sale on the internet and why do we fall for it so often.

It is because it is hyped and hype sells.  It has always sold and will probably always sell, but we shouldn’t fall for it!

The sad truth is that we all like to think we can make money with no effort, but in reality it isn’t possible.  To be succesful on the internet is much the same as being succesful anywhere else it takes hard work.  Using the 80:20 rule it is probably 80% hard work and 20% luck!

I thought it worthwhile looking at the FTC.  Their article applies predominantly to Biz Opportunities and is well worth reading before you decide to buy the next “Magic Bullett”.



False Scarcity – Internet Marketing Bugbear #1

by Justin on September 14, 2010

I just don’t get it. Do they think we are idiots?

There is so much crap on sale on the internet today at hugely inflated prices.

Don’t get me wrong I make my money online. I love the internet and I enjoy being an affilaite marketer. None the less false scarcity is one of those things that really bugs me.

I simply cannot stand it when I read a sales page banging on about false scarcity. Yet everyone does it, it is really disheartening to me that we are all such suckers that we fall for it.. Even one of my favorite Products, Easy Video Player, bangs on about how only 250 copies will be sold. However I have been a small time affiliate for this for a while and have sold through my Easy Video Player site about 20 of those copies. I don’t want them to close it down, its a great product and highly useful. None the less, they would get far more credibility from me at least if they took away the rubbish about only 250 copies being sold! I saw the JV Board after it was launched and one hell of a lot more copies than 250 were sold. I am not surprised, its a great product…. But why add in that false scarcity element?

Today I received another spammy type email in my inbox talking about another product from affiliate number 4689. Apparently only 300 copies of that will be sold too. Whilst I appreciate that the affiliate number may not relate to the actual number of affiliates I received another email from affiliate number 2752 a couple of weeks ago saying the same thing, so either the product stinks or yet again they are using false scarcity.

Anyway its great to have a blog where I can get this kind of thing off my chest. Let me know what you think!


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